Fledge Productions could be described as a collective of artists, a production company, a recording house or a creative agency. Ultimately, however, Fledge is dedicated to unleashing and celebrating the creative process, nurturing new talent and creating ground-breaking work – be it music, film, literature or art.

Thursday, July 29, 2010

Making Of The Making

July 2010 - White Elephant Trust HQ - Christchurch

Too often we become so focused on the end result that the process becomes compromised or even forgotten. 'The Making of the Making' was an attempt to deliberately strip away the desire to 'finish' something and actually enjoy the creation of it.
By creating a warm, inclusive environment designed to inspire all the senses - we had interactive sculpture by Lucy Matthews, canvases, paint and paper available to all and of course a top notch group of musicians ready to jam - our artists created amazing new material across every genre. And our audience went away joyful, creatively inspired and with a new found enthusiasm for life.


Comments from the show:

Tony Piggott, Manisha Lee and Ben Campbell's latest show was without doubt the most interesting and stimulating show I have ever attended.
- Roberto Carvalho, Professional Draftsman and Art Collector


'The Making of the Making' events make me fizz. What a refreshing environment to be a part of. I believe that executing an idea is what drives success, but to be a part of an idea in the moment as it happens is an incredible experience, and usually only exclusive to the owner/creator/team.
It’s really hard to express the single thing I enjoyed most about being in the exhibition room. On reflection the pure creativity brings out my art side and blocks out the noise of everyday life. So you leave the room feeling recharged even after hours of interaction and engagement.
I think this is a genius concept and can scale into so many things. I gave my email address at the event for an invite to the next one, and next time I’ll bring some like-minded people along!
- David Mckinnon, Rock Star Recipes Ltd